Month: April 2025

The Second Best Job Conversion Tool (That Most Tradies Overlook)

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Sometimes it’s not the flashy marketing tactics or expensive tools that win you work – it’s the basics. And right now, far too many businesses are missing out on jobs simply because they’re not getting the fundamentals right.

Here’s a quick reality check!

1. Answer the Phone
It’s staggering how often business calls go unanswered. If someone is trying to reach you, chances are they’re ready to give you work. Missing that call could mean missing that opportunity.

2. Set Up Your Message Bank
This is the second-best job conversion tool under the sun — and it’s shockingly underused. If your phone rings out with no voicemail, or your inbox is full, or you’re relying on a clunky 10-second voice-to-text, you’re turning potential customers away. Set up a clear, professional message bank that invites people to leave their details.

3. Call People Back Promptly
If you’ve missed a call, call them back — and do it fast. A slow response often means they’ve already moved on to someone else. Acting quickly shows reliability and professionalism.

4. Follow Up Quotes
You’ve already invested the time in quoting — don’t let that effort go to waste. A timely follow-up shows you care, keeps the conversation going, and dramatically increases your chances of winning the job.

Back to Basics
These aren’t cutting-edge sales techniques — they’re simple habits. But when done consistently, they can dramatically improve your conversion rate. Get these right, and you give yourself a real shot at growing your business.

Struggling to get Google Reviews?

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Best way to ask for a Google Review

In this video, business coach Hugh Bowman from ActionCOACH Geelong shares practical advice for tradies on how to effectively get more Google Reviews. He explains that while some trades like maintenance plumbing offer frequent opportunities to ask for reviews, others like building may have fewer chances—making it essential to get the timing and method right.

Hugh emphasises that the best time to ask is when the customer is most impressed—typically at the end of a job, when the issue is resolved or the project is complete and enjoyable. He advises against asking at payment time or waiting months, as the impact fades quickly.

He also outlines the most effective methods:

  • Asking in person is the gold standard (10/10 effectiveness)
  • Phone calls are far less effective (4/10)
  • SMS and email are rarely successful (1/10)
  • Adding a request to an invoice is virtually useless (0/10)

The key, he says, is to make it easy—by sending a direct link to the review page or using a QR code on a business card. He suggests setting the expectation early in the job and then following through at the right moment.

The takeaway: Ask in person, ask at the right time, and make it easy—and tradies will see far better results with Google Reviews.