The Power Of Van Signage

Van signage example

Van Signage – An Effective Marketing Tool

The most immediate benefit of van signage is increased visibility. As tradies navigate the streets, their branded vans catch the eyes of pedestrians, drivers, and residents, effectively broadcasting their services to a wide audience. Unlike stationary advertising, which is limited to a specific location, van signage works tirelessly, promoting your business in every corner of the community you serve (your portable billboard). This constant exposure helps embed your brand in the local consciousness, making it the first that comes to mind when services are needed.

5 Things That Make Van Signage Effective.

1. Make it absolutely clear what you do. I’ve seen van signs with a great big logo displayed but without a clear explanation of the services that are being advertised. This is often easy and obvious for the business owner but not from Joe Public that has never seen your logo before. If you kept potential clients guessing they are more likely to move on.

You might be in love with your branding but people have a problem they need solving first so make sure you explain that your business is coming to the rescue

2. Be specific with the EXACT service you provide – you cant be everything to everyone – if you’re a residential electrical service then listing data cabling and IT services is not aiming at the “mum and dad” type clients.

If you’re a builder of high quality homes then small renovations – even though you could do them – is not selling to the right type of high end client you would prefer to deal with.

You have limited space on a van so be specific and use the sign space to advertise services that you really want to tackle in your business.

3. I know you love your logo but does any one else? Keep your logo small and use the space to talk to potential clients with the services that appeals to them. If you are going to do any marketing, ever, always make it about the client and not your branding. Your logo doesn’t have to be tiny but its not as important as what services and benefits your clients will receive.

4. Be friggin loud as. Use the whole vehicle – contact details BIG. Don’t be shy, yell at people to call you or visit your website. Put your phone everywhere: front, back sides. It’s a tool to get leads and new business so don’t be frightened to go bold and loud.

5. Van signage should be part of your over all marketing mix across every aspect of your business. Blue van, white logo, blue shirts, white logo. Blue business card, white logo. see how it follows a pattern.

Great First Impression – More Clients

First impressions matter, and a well-designed van sign can significantly enhance the professional image of your trade business. It suggests reliability, attention to detail, and pride in your work, qualities that customers value highly. A branded van also instills confidence in potential clients, reassuring them that they’re dealing with a legitimate and established business. This level of professionalism can be the deciding factor for customers choosing between multiple service providers.

The benefits of van signage for tradies are clear. From enhancing visibility and providing cost-effective marketing to bolstering a professional image and generating leads passively, van signage is an invaluable tool in a tradie’s marketing arsenal. It’s a straightforward yet impactful way to promote your services, ensuring that your business moves forward, quite literally, as you do. In a competitive landscape, investing in van signage could be the catalyst that propels your trade business to new heights.

 

Van signage example

 

Working ON Your Business vs. IN It

tradies office desk

Navigating Success: The Art of Working ON Your Business

As a tradie, your days are likely filled with hands-on work, from managing on-site tasks to ensuring everything runs smoothly. It’s a grind you’re well accustomed to, but amidst the hustle, it’s crucial to differentiate between working IN your business and working ON your business. Understanding this distinction is vital for growth, sustainability, and ultimately, success. Let’s break down what this means for you and how you can leverage this approach to elevate your business.

Working IN Your Business: The Immediate Grind

Working IN your business involves the day-to-day operations that keep your business running. This includes tasks such as scheduling jobs, ordering materials, meeting clients and writing up quotes, managing admin and payroll, and putting out fires as they arise. It’s the groundwork, the essential labour that brings in the immediate cash flow but often keeps you caught in a never-ending cycle of hands-on work. While necessary, it’s a role that focuses on the present, leaving little room for growth or strategic planning.

Working ON Your Business: The Strategic Vision

In contrast, working ON your business is about stepping back and taking a strategic view. It involves planning for the future, setting goals, developing systems, and processes that ensure your business can run without your constant, hands-on involvement in daily tasks.

This might include:

  • Delegating and Outsourcing: Identifying tasks that can be delegated to employees or outsourced to free up your time for more strategic work.
  • Systems and Processes: Implementing systems and processes that improve efficiency, from customer management software to streamlined invoicing and billing systems.
  • Marketing: Building a brand, developing a marketing strategy to attract new clients, and establishing a strong online presence.
  • Financial Planning: Setting financial goals, budgeting, and planning for investments in tools, technology, or additional manpower to support growth.
  • Training and Development: Investing in training for yourself and your team to improve skills, expand services, and enhance overall quality.
tradies office desk
Laptop with blank screen on the engineer desk.

Why It’s Crucial to Work ON Your Business

Focusing solely on working IN your business can lead to burnout and stagnation. On the other hand, taking the time to work ON your business sets the foundation for sustainable growth, resilience, and a competitive edge in the market. It’s about creating a business that thrives, not just survives.

Here are a few tips on how to shift your focus:

Schedule Strategic Time: Dedicate regular, uninterrupted time to strategic planning and review. Treat it as non-negotiable as any client appointment.

Leverage Technology: Use technology to automate routine tasks where possible, freeing up your time for more strategic endeavours.

Educate Yourself: Invest in learning about business management, leadership, and industry trends. Knowledge is power when it comes to strategic growth.

Build a Trusted Team: Surround yourself with a competent team that can handle day-to-day operations, allowing you to focus on big-picture planning.

Seek Advice: Don’t shy away from consulting with mentors, business coaches (like me), or industry peers. External perspectives can provide invaluable insights.

For tradies, the difference between working IN your business and ON your business is the difference between just getting by and truly thriving. While the hands-on work of servicing clients is crucial, it’s equally important to step back, strategise, and plan for the future. By dedicating time to work ON your business, you’re investing in its growth, sustainability, and your own personal development as a business owner.

Remember, the goal is not just to create a job for yourself but to build a business that grows, innovates, and leads in the industry. Start today, and watch your business transform from a demanding job into a thriving enterprise.

If you struggling to get started call me today.  0409 402 474