Van signage example

The Power Of Van Signage

By Duncan McAdams / May 2, 2024

Van Signage – An Effective Marketing Tool The most immediate benefit of van signage is increased visibility. As tradies navigate the streets, their branded vans catch the eyes of pedestrians, drivers, and residents, effectively broadcasting their services to a wide audience. Unlike stationary advertising, which is limited to a specific location, van signage works tirelessly, promoting your business in every corner of the community you serve (your portable billboard). This constant exposure helps embed your brand in the local consciousness, making it the first that comes to mind when services are needed. 5 Things That Make Van Signage Effective. 1. Make it absolutely clear what you do. I’ve seen van signs with a great big logo displayed but without a clear explanation of the services that are being advertised. This is often easy and obvious for the business owner but not from Joe Public that has never seen your logo … Read more

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Dealing With Non-Billable Hours

By Hugh Bowman / February 18, 2024

Navigating Non-Billable Hours in Trades Businesses In the world of trades businesses, where every minute counts, the concept of non-billable hours looms as a challenge that can significantly impact productivity and profitability. These non-billable hours encompass tasks that don’t directly contribute to generating revenue—activities that can often slip under the radar but play a crucial role in the overall functioning of the business. Today, we’re delving into this aspect and presenting a unique approach that can transform the way trades businesses address non-billable hours. Before we dive into the strategy, it’s important to acknowledge that non-billable hours are more than just a minor inconvenience. They can encompass various activities, from administrative tasks and travel time to training sessions and project planning. While these tasks might not result in immediate revenue, they are undeniably essential for the smooth operation and growth of a trades business. Reverse Thinking Strategy Now, let’s talk … Read more

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Boost Quote Acceptance Rates in Your Trades Business

By Hugh Bowman / December 20, 2023

Strategies to Boost Quote Acceptance Rates in Your Trades Business Picture this: you’ve meticulously prepared a quote for a potential client, factoring in every detail to provide a comprehensive estimate. You send it off, waiting eagerly for their response. But more often than not, that response might be an objection. These objections can become stumbling blocks, hindering the acceptance of your quotes. Yet, fear not, for there’s a way to navigate these objections and significantly enhance your acceptance rates. Understanding the Obstacle In the realm of trades businesses, objections to quotes are a common hurdle that can leave business owners perplexed. Handling objections effectively is a skill that can dramatically influence your success. Many business owners, however, find themselves uncertain about how to address objections, which often leads to hesitancy in following up with potential clients. The truth is, tackling objections head-on is a game-changer. Even if you address objections … Read more

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