Our Team


Key Facts about Hugh

  • Success in owning and managing businesses in health, hospitality, and construction.
  • Qualifications in business and engineering.
  • A deep understanding of professional, technical, and trades based businesses.
  • A proven 10 year+ track record coaching Geelong businesses to grow revenue on average 50% per year.
  • Unique to Geelong, coaching tools and systems with guaranteed return on investment.
  • Partnership with the most successful coaching group in the world.
hugh bowman awards


Geelong's Number One Business Coach

Hugh has a vision, and that is to be the trusted and recognised “go to guy” in Geelong for business owners keen to build a strong business that achieves desired cashflow outcomes. His mission here stems from an understanding and proven skills in facilitating business growth that nurtures the life business owners not only want but also deserve!

Hugh spent most of his life in small business starting from a family farm and moving on to an industrial refrigeration contracting business post university.  This led to his contractor and consultant roles with some national companies including National Foods, Sinclair Knight Merz, and Bluescope Steel. A significant career point involved Directing and being part owner of an engineering software business focussed on reducing energy consumption in large chilled water plants across Australia, Asia, and Europe.

Through the realisation of a local market need that aligned with his unique skill set and experience, Hugh stepped into business coaching. ActionCOACH Geelong was born  in 2011. While he was initially involved in supporting a broad range of businesses during the early years of ActionCOACH Geelong, Hugh has more recently found high levels of success in the trade and technical industries.

His passion and drive for assisting businesses in these areas connects strongly with not only his own key personal interests and professional background but most importantly, it serves his desire to see growth and flourishing for individual business owners in these industries, as well as the broader Geelong trade and technical sectors.

Outside work Hugh enjoys a wide range of outdoor activities! He keeps fit and active by training for cycling and running events and also enjoys skiing, camping, fishing, and hunting with his 5 boys.

You can contact Hugh directly on
0409 402 474.



Client Relations

Elisa comes from a strong Sales and Marketing background in industries such as Real Estate, Training and Travel. Her strengths and knowledge with databases and CRM’s are invaluable. Elisa’s main passion is working with people, and providing excellent customer service to everyone she works with.

Most recently Elisa was working in a start-up technology company in Melbourne, and then moved to the Bellarine Peninsula with her partner to start a family.

After hours she enjoys spending time with her young family, and travelling or camping holidays with friends.


trayde mackenzie


Book Keeper

Trayde has a strong passion for business financials and the numbers that make businesses work. He has worked with companies from a range of industries from the medical sector to tradies to ensure they have true business financials to rely on and make decisions with.

Through experience he has been able to see the value in using technology to help expand business and has implemented practice management and job management software for small and medium sized businesses.

When he's not working you are likely to find his greyhound by his side at the beach, at the park or on the couch.

ActionCOACH was founded in 1993 by Australian-born entrepreneur Brad Sugars and is one of world’s #1 business coaching franchises.

Now in over 73 countries ActionCOACH business coaches help business owners in nearly every industry imaginable. Our network of business coaches cover every issue a business owners has to contend with.

We also have regular training and mentorship programs for our coaches keeping them up to date and relevant.

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